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PubMatic Optimizes Your Ads and Maximize Your Revenue

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As the online advertising industry evolves, it is becoming increasingly difficult for publishers like you to effectively and easily manage your advertising inventory. PubMatic can help us answering the following questions. Ad Network Auction – It’s not as easy as implementing Google AdSense anymore. Now there’s Yahoo! Publisher Network, Microsoft ContentAds is coming, and you may also be...

Google Ad Manager is Now Available to All Publishers

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Google Ad Manager is now available to all publishers across all regions. Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver and measure all your directly sold and network-based inventory. The user interface is simple and intuitive, it decreases training time and trafficking steps with simplified tagging and inventory management. And it provides some...

Responsive Ads – Fluid & Lightweight with Web Standards

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Web advertisements haven’t quite kept up with the web’s shift to responsive design. Mobile ads exist, yes, but they exist as separate entities from desktop ads. A campaign may include a handful of ads that work on set screen sizes, but they aren’t truly fluid and responsive. ZURB has prototyped an implementation of responsive ads that’s completely fluid, lightweight, and built using web standards...

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